Should You Put Your Prices on Your Tradie Website?

It's a question that comes up a lot. Should you put your rates on your website, or leave it open and let people call for a quote? There are decent arguments both ways.

The case for showing prices

Transparency builds trust. If someone can see roughly what they're going to pay before they call, they're more likely to call. It also filters out people who are going to baulk at your rates anyway, saving you the time of quoting jobs that were never going to go ahead. For anything with a fairly standard price, a call-out fee for example, it can work well.

The case against

Most tradie work is hard to put an exact number on without seeing the job. If you put an hourly rate on your site and a competitor doesn't, people might compare you purely on that number without understanding what they're actually getting. You could be more expensive and also significantly better, but the website doesn't convey that.

A middle ground that works

A lot of tradies have success with something like starting from $X or free quotes, no call-out fee. It gives people a sense of where you sit without locking you into a number that might not apply to every job. It also reassures the people who are worried about hidden costs.

There's no single right answer here. It depends on your trade, your market, and your pricing structure. But if you're not sure, the free quotes angle is almost always a safe one to lead with.