The Difference Between a Cheap Tradie Website and a Good One

Price alone tells you almost nothing about whether a tradie website is going to work for you. A cheap site can be excellent. An expensive one can be a complete waste of money. Here's what to actually look for.

Does it load fast on a phone?

Most people searching for a tradie are on their phone. If your site takes more than a few seconds to load, a lot of people will give up and go to the next result. Google also uses loading speed as a ranking signal, so a slow site hurts you twice. Ask whoever builds your site to show you the mobile speed score before you sign off.

Can you find it on Google?

A website that isn't set up for search is a brochure, not a marketing tool. Search for your trade and suburb on Google a few weeks after your site goes live. If nothing comes up, something has gone wrong. A good website is built with the basics of local SEO already in place, your location, your services, and proper page titles.

Does it actually say what you do?

You'd be surprised how many tradie websites are full of vague copy that never quite explains what the business actually does or where it works. If someone lands on your page and can't tell within ten seconds whether you cover their suburb or do the type of work they need, they're gone.

Is it easy to get in touch?

Phone number visible at the top. Clickable on mobile. A simple contact form that doesn't ask for too much information. These things sound basic but a lot of sites get them wrong. Every extra step between someone landing on your page and getting in touch with you costs you enquiries.

A good tradie website doesn't need to be flashy. It needs to load fast, rank for your suburb and trade, explain clearly what you do, and make it easy to call you. If it does those four things, it's a good website.